The PHA Group has appointed Alice Lamb to lead its Corporate team and client portfolio, which includes Suntory Beverage & Food Great Britain & Ireland, So Energy, Numan, and Virgin Experience Days.
With 20 years’ PR experience across both the public and private sectors, Lamb has counselled FTSE 100 and Fortune 500 companies as well as emerging brands and purpose-led organisations. A specialist in corporate reputation and issues-led communications, she helps clients anticipate risk, counter misinformation, and make confident, reputation-enhancing decisions that deliver tangible business impact.
Lamb has deep expertise in the FMCG and retails sectors, and in sustainability having qualified in Sustainable Business Management through the Cambridge Institute for Sustainability Leadership.
“I’m delighted to be joining PHA at such a pivotal moment for both the agency and its clients. With trust, transparency and scrutiny firmly in focus, the need for clear, strategically grounded communications has never been greater. I’m looking forward to working with an exceptional team to deliver high-impact counsel that drives meaningful growth,” said Alice Lamb, SVP, Corporate at PHA.
“Corporate communications and strategic advisory services are in high demand,” added George Coleman, CEO of The PHA Group. “C-suite executives are grappling with the ongoing fallout from geopolitical instability, conflict and economic turmoil, on top of everything else. Clarity of communications and message in this operating environment has never been more crucial. So it’s great to add someone of Alice’s calibre to our consultancy team who help clients navigate exactly this.”
Lamb reports to Neil McLeod, EVP, who leads PHA’s Corporate & Enterprise practice.
More from us:
At The PHA Group, we partner with organisations to protect and enhance reputation, navigate complexity and deliver meaningful business impact. From managing high-stakes issues to delivering standout thought leadership campaigns, our team has helped brands across sectors cut through and lead the conversation.
Our services include:
- Corporate PR & media relations – securing impactful coverage across national, broadcast and trade media
- Thought leadership – building authority for organisations and their leaders
- Strategy, messaging & positioning – defining and communicating what makes you stand out
- Crisis & issues management – protecting reputation when it matters most
- Data & insights – informing strategy with intelligence-led analysis
- Campaigns & public affairs – navigating political and regulatory change
Whether you’re facing a reputational challenge, launching a campaign or refining your corporate narrative, our team of specialists are here to help. Start the conversation and get in touch today at hello@thephagroup.com to find out how we can support you.