Pimlico Plumbers boss Charlie Mullins wanted to lead a public discussion about the UK’s vaccine rollout
Throughout lockdown, Charlie Mullins has been vocal about his thoughts on employment, government support schemes for businesses and staff safety.
Charlie’s firm view as the covid-19 vaccination rollout began was that Pimlico Plumbers would only employ individuals who have been vaccinated. He even approached Pimlico Plumbers’ employment lawyers about the feasibility of implementing a mandatory vaccination policy.
Keen to spark discussion on a larger scale about employer and employee vaccination rights, PHA was tasked with generating widespread coverage of the proposal, further building Charlie’s profile as a leading voice in championing Britain’s bounce back and Pimlico Plumbers’ customer safety commitment. Our principal objective was to change perceptions of how the vaccine could and should be rolled out successfully in the UK, getting Britons back to the workplace and kickstarting the economy.
Our challenge was finding the right ‘back to work’ message amid discussion on mandatory vaccinations, a mass-testing programme and a tiered or passport system for vaccinations.
We carved out a clear and punchy ‘No Jab, No Job’ stance, and acting as the lead agency for media strategy and outreach, led a phased media strategy that began with an exclusive story in CityAM, following by broadcast interviews on Good Morning Britain, LBC News and TalkRadio. From there the debate gathered pace and we secured exposure in national print, online, and broadcast media, as well as key trade titles.
The campaign set the tone for public debate, and sparked discussion in the House of Commons – with a response from Vaccines Minister Nadhim Zahawi.
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Parliamentary policy discussion as a result