Standing out from the crowd is hard at the best of times, but the festive season sees the competition get fiercer than ever, even for a brand like Disney. Launching their new video game Epic Mickey 2 to an already saturated market was a challenge we were ready to rise to. Celebrating the forgotten characters of Disney, this game had the potential to appeal to both older and younger generations. So how do you capture the imagination of a consumer market? Our campaign sought to bring the Disney magic to life through a once in a lifetime event.