Cuisinart: National Ice Cream Month
581M+
reach from published media coverage
973k
combined reach from influencer content
Cuisinart: National Ice Cream Month
Cuisinart briefed us to capitalise on National Ice Cream Month in July to drive mass awareness for its newest ice cream maker, the Freeze Wand, by engaging media and consumers at the height of summer.
The big idea
Sparking a National Flavour Debate:
It turns out that choosing the nation’s favourite ice cream flavour – and spotlighting the more unexpected contenders – is a debate that gets people talking (avocado or bacon, anyone?). To tap into the conversation, we launched a fully integrated campaign that combined media outreach with influencer partnerships, using new research to settle the debate while raising awareness of the Cuisinart Freeze Wand.
Sparking the summer buzz:
TV chef and presenter Briony May Williams brought the findings to life on social, sparking engagement with inspiring content that encouraged people to experiment with ice cream flavours at home. This was amplified through national and regional radio interviews, extending reach beyond traditional editorial and positioning Cuisinart as an innovator in at-home appliances and a brand at the heart of summer food trends.
The breakout moment
Headlines that matter:
We offered national and lifestyle journalists first-look reviews, ensuring Cuisinart’s latest appliances featured in product roundups, shopping guides, and “best ice cream maker” lists by The Telegraph, Woman & Home, Ideal Home, Good Housekeeping, The Mirror, The Sun and more. Competitions with Delicious and Prima amplified visibility further and gave the campaign an additional layer of consumer interaction.
Making it real:
Foodie and lifestyle influencers brought the Freeze Wand to life through inspirational recipes and playful content that showcased the product in action. Their posts highlighted the Freeze Wand’s multifunctionality and ease of use, resonating with both family and foodie audiences, driving strong organic engagement and inspiring consumers to purchase.
The results?
- 42 pieces of coverage across online, print and broadcast media during the month of July.
- 11 pieces of influencer content generated, with a combined reach of 937k+.
- 581m+ reach from media coverage published.
- Cemented category authority with multiple “best ice cream maker” accolades, including Good Housekeeping naming the Cuisinart Freeze Wand as its top pick, replacing the previously featured Ninja CREAMi.