During the winter season, there are a number of important seasonal moments for Champagne including Christmas, New Year’s Eve, Valentine’s Day and Mother’s Day.

To ensure that Champagne Pommery would be synonymous with these celebratory dates, The PHA Group was tasked with:

  • Positioning Champagne Pommery as one of the leading and most innovative champagne brands in the world.
  • Generating widespread media coverage for the brand throughout a targeted 3-month project.
  • Partnering with on-brand UK influencers to create engaging content for Champagne Pommery.

Results

26
pieces of press coverage
32
pieces of influencer content