Long-standing media relations client 6point6 asked us to create a bespoke brand awareness campaign that would put their Data business unit on the radar of senior decision-makers in the financial services, public sector and broader enterprise.

6point6 also wanted to be seen as the go-to for businesses looking to make the most of their internal data through harnessing AI.

The challenge was to cut through the media hype surrounding AI; providing genuine insight into the industry that would in turn drive credible business leads.

Results

30+
pieces of coverage
Sky News
live broadcast interview