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Monty’s Bakehouse is a privately owned company based in the UK at South Nutfield, Surrey, providing innovative Airline Hand Held Snacks and bakery goods to the global airline marketplace.

Monty’s Bakehouse is also a market leader in the development and supply of multi-component boxed food solutions to airlines and airline caterers.


The PHA Group stepped in at a crucial time for Monty’s Bakehouse, ahead of their annual trip to the WTCE event in Hamburg. WTCE is the leading global event for travel catering, onboard retail and passenger comfort. It is a key event in their timeline as it gives Monty’s Bakehouse the chance to showcase their new products, connect with old and new clients, and expand their reach.

The key social media objectives for the event were to increase Monty’s Bakehouse online and digital presence, open dialogue with a targeted B2B audience and to drive potential new clients to their website.



We began sharing a wide range of content strands aimed at engaging with our core target audience, distributing different creative concepts, including GIF, video and still imagery.

Our key messaging strands aimed to build on the unique virtues of the brand, including a new food range, displaying staff personality and showcasing industry experience and leadership.

Alongside this, we also ran numerous paid campaigns on Facebook, Twitter and LinkedIn whilst also creating a series of email campaigns.



We tracked Monty’s Bakehouse’s share of voice in comparison to a number of key competitors.

Our data showed that Monty’s Bakehouse influence equated to 7.7%, making it the second-most influential exhibitor at WTCE within its field.

During the week, out of over 350 exhibitors, Monty’s contributed to 5.8% of the total event hashtag #WTCE2018 use. In comparison, a key competitor, En Route International contributed to 1.1% of total use.

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  • Facebook Like - The PHA Group

    2,437 post engagements

  • video views - The PHA Group

    38,581 video views

  • Mobile and desktop - The PHA Group

    240 published posts

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Contact us and we would be happy to chat about how we can work together.