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Founders of the Future is part of Founders Forum, a network set up by’s Brent Hoberman to inspire and challenge the world’s most innovative thinkers.

One programme run by Founders of the Future is The F Factor, a yearly start up competition across UK secondary schools and universities to find the next generation of entrepreneurial talent who will lead the future of tech.


PHA Social was tasked with driving sign-ups to The F Factor competition during the final two weeks leading up to the submission deadline.

Our core objectives were to drive awareness of the competition to its audience of entrepreneurially minded 14-25 year old’s, and to drive high-quality, targeted traffic to The F Factor website in order to increase sign-ups for the competition.



Our content strategy was to launch an organic social content plan to cover the final weeks of the competition. We created a bespoke animated video asset to use across social channels, as well as existing long-form video assets featuring former competition finalists to create short aspirational social edits, and animated GIFs.

We also created a paid social campaign using social audience retargeting to drive pre-engaged audiences to The F Factor website. We used short social assets featuring former finalists that incorporated a strong call-to-action and sense of urgency.

To further drive organic awareness, we reached out to our own network of influencers and began a new influencer outreach campaign, targeting young entrepreneurs and start-up founders. All influencer posts were secured on a no-fee basis, thanks to our targeted and personalised strategy.



By combining informative and educational video content and serving this and subsequent traffic drivers to The F Factor’s core audience, we were able to deliver just under 5,000 highly targeted clicks to The F Factor website over two weeks. We also secured social posts from influencers who had a combined following of over 540,000.

Our social media activity reached over 1.3 million people and increased daily average sign-ups to the competition from 1 to 11 in the final two weeks of the competition.

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  • 1.3 million social media impressions

  • 5,000 website clicks

  • 540,000 reach via influencers

Are you ready to start a project with us?

Contact us and we would be happy to chat about how we can work together.