Our content strategy was to launch an organic social content plan to cover the final weeks of the competition. We created a bespoke animated video asset to use across social channels, as well as existing long-form video assets featuring former competition finalists to create short aspirational social edits, and animated GIFs.
We also created a paid social campaign using social audience retargeting to drive pre-engaged audiences to The F Factor website. We used short social assets featuring former finalists that incorporated a strong call-to-action and sense of urgency.
To further drive organic awareness, we reached out to our own network of influencers and began a new influencer outreach campaign, targeting young entrepreneurs and start-up founders. All influencer posts were secured on a no-fee basis, thanks to our targeted and personalised strategy.