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Braliz is a vegan, chemical-free, salon hair straightening treatment that launched in the UK for the first time in 2019.

Overview.

The PHA Group was tasked with introducing Braliz to the beauty and lifestyle market through social media, PR and a launch event for UK press and influencers to experience the product in action, while simultaneously generating leads from independent and chain salons interested in stocking the product.

Strategy.

Strategy.

To achieve this, dedicated Braliz Facebook and Instagram channels were launched using engaging product and lifestyle content strands, supplemented with paid activity focusing on growing channels, driving engagement, and highlighting key new stockist announcements in specific locations across the country.

Alongside this, a B2B lead generation campaign targeted towards salon owners and independent stylists took place to drive interest in the product in the beauty trade sector.

Results.

Results.

By tapping into key lifestyle points within the high-end beauty sector, and working closely with relevant influencers to create relatable content promoting Braliz’s benefits and attributes, we were able to successfully launch Braliz online to a crowded beauty market, and generate a steady stream of warm independent salon leads for the Braliz team to pick up directly.

  • Hosting Services - The PHA Group

    31 leads generated from independent salon owners

  • 38,000+ social media post impressions

  • Clean Code - The PHA Group

    Grew following from 0 to 1,400+

  • Mobile and desktop - The PHA Group

    18 beauty and lifestyle influencers attending and promoting Braliz launch

Are you ready to start a project with us?

Contact us and we would be happy to chat about how we can work together.