ORDO: Always-On Press Office

9.4 MILLION

Total Coverage Reach (Online, Print and Broadcast)

88

Total piece of coverage in six months

TOP-TIER

Press placements achieved, including founder profiling secured in The Times and product placement across the likes of The Independent, The Telegraph, METRO, T3, TechAdvisor

DOUBLED

ORDO’s share of voice in a six-month period

ORDO: Always-On Press Office

In just six months, ORDO went from a quiet presence in the oral-care conversation to a brand consistently shaping it. By combining smart product storytelling, high-impact NPD moments, and strategic founder profiling, our teams based out of our Leeds and Manchester offices created a press office engine that delivered momentum, digital visibility and a boost in brand awareness.

The objective

ORDO came to us with a clear challenge: despite having a strong product range, they lacked brand visibility and needed consumers to understand who they were and what they stood for. Their core objective was to significantly increase brand awareness and establish ORDO as a credible, recognisable voice within the oral‑care category.

Our strategy

Our strategy to achieve this saw us elevating ORDO’s presence across earned media by combining consistent product storytelling with bigger‑impact brand moments and business profiling. This blended approach enabled us to deliver sustained visibility to position ORDO at the heart of the oral‑care conversation.

So, how did we do it?

Always-on product PR

A continuous drumbeat of product placement activity spotlighting ORDO’s core range and NPD that included seasonal hooks (Back to School, Halloween, Black Friday), proactive pitching, and hands-on product testing enabled us to secure high-quality reviews and roundups.

NPD launch moments

We leveraged major launches such as the licensed collaboration with movie franchise Wicked and the launch of the Sonic Edge toothbrush. We held a media event to generate spikes of national and consumer-tech coverage, securing placements in The Independent, The Telegraph, METRO, T3, TechAdvisor and more.

Founder profiling

We positioned ORDO Founder Barty Walsh as a credible industry voice through targeted outreach to our network of trade and consumer media. Results included a dedicated feature in The Times, The Grocer and a feature on ITV News.

Campaign moment

Activated a purpose-led campaign calling for the removal of tax on children’s dental products. Designed as an evergreen narrative for ORDO to own, the campaign secured national and trade coverage, helped establish partnerships with several not-for-profit organisations, and will continue to generate traction into 2026.

Contact us