JAECOO: Range Revolution
70.4m
combined reach across brand, KOL, and media
50.9m
campaign video views from combined content
641k
paid views (target: 544 K), at £0.01 CPV
JAECOO: Range Revolution
To mark the JAECOO 7’s UK debut, we launched the Range Revolution, a 650-mile drive challenge from Eastbourne to Aberdeen with four automotive KOLs. The goal? Create a socially-led, reality TV-style campaign positioning the JAECOO 7 as a high-performance, adventure-ready hybrid.
Our strategy combined cinematic storytelling, influencer engagement, and a high-end launch activation.
Our idea, unboxed
Brand-owned content:
Shot in a reality TV-inspired style, the content featured sharp edits, mini in-route challenges, and authentic camaraderie. Cinematic visuals showcased the JAECOO 7 across rural and urban settings, highlighting its range and performance. A hero film and teaser edits were delivered across YouTube, Instagram, Facebook, and in-person launch assets.
KOL activations:
Four automotive influencers – Paul Wallace (1.6 M followers), Emma Walsh (170 K), Jonny Smith (852 K), and Archie Hamilton (619 K) – created full YouTube features, reels, and stories showcasing their personal experiences of the drive. Collectively, they produced 45 unique pieces of content and generated 5.9m views from their combined content alongside the JAECOO channels.
Launch event:
The journey ended at Fairmont Windsor Park, where the KOLs attended the JAECOO 7’s UK launch, extending campaign reach and adding a luxury lifestyle angle.
Paid social:
High-efficiency ad campaigns ran across Meta and YouTube, promoting both the brand-owned edits and the strongest influencer assets — driving scale at a highly competitive cost. Overall, the campaign generated 641,000 views from paid ads at a £0.01 CPV.