Good Energy: Sunshine Place
20+
pieces of coverage
686.6 million
potential audience reached
80%
coverage contained linkbacks
Good Energy: Sunshine Place
In response to the rejected Sunshine Bill — legislation that would have mandated all new homes be built solar and heat pump ready — Good Energy launched a creatively disruptive campaign to reignite public debate, influence policy, and reinforce its role as a clean energy leader.
Why it matters
Objective:
To drive public conversation around the Sunshine Bill, highlight the opportunity for greener, fairer homes, and showcase Good Energy’s commitment to clean, accessible energy for all.
Concept:
A playful yet provocative installation that reimagined Southsea Model Village as a scaled-down sustainable future. New-build homes were fitted with miniature solar panels and heat pumps, while existing properties were retrofitted to demonstrate the possibilities of progressive legislation. Custom figurines, including supporters, critics, installers, and a tiny Good Energy CEO, brought the narrative to life.
The breakout moment
Production:
The campaign ran from 7–21 April, combining an onsite installation with a hero media film and forced-perspective photography. Visual storytelling blended humour and creativity with serious policy messaging, designed to engage both media and the public.
Output:
The initiative captured media attention, generated conversation, and amplified Good Energy’s stance on building a greener, fairer future. The campaign reinforced the brand’s leadership in renewable energy, sparking discussion on policy change in an accessible, memorable way.
Results:
- 20+ pieces of coverage
- 686.6 million potential audience reached
- 80% of coverage contained backlinks to Good Energy