Fairway Furniture
A decade of driving sales and building brand loyalty
Fairway Furniture, a stalwart of the South-West since 1856, has built a reputation for quality, comfort, and sustainability. With four physical stores and a thriving online presence, Fairway was seeking a strategic partner to amplify their reach and drive consistent sales growth.
For over a decade, The PHA Group has been entrusted with Fairway Furniture’s paid social advertising strategy. Our goal: to create a year-round sales engine that not only generates revenue but reinforces Fairway’s brand as the go-to choice for furniture in the region.
By deeply understanding Fairway’s target audience, we crafted a data-driven approach focused on conversion optimisation. Leveraging Facebook and Instagram, we targeted key demographics such as estate agents and home renovators with compelling messaging aligned with Fairway’s TV campaigns and exceptional Trustpilot reviews.
A data-driven approach to unlocking growth
A cornerstone of our success has been our ability to measure and attribute both online and offline sales. By integrating Fairway’s offline data with our advanced analytics, we gained unprecedented insights into campaign performance. This data-driven approach enabled us to make informed decisions and optimise campaigns for maximum impact.
Embracing Meta’s cutting-edge tools, we empowered the platform to identify high-value audiences and deliver tailored ads. By utilising Lifetime Budgets, Advantage+ Creatives, and Lookalike Audiences, we achieved remarkable results.
These achievements are a testament to our collaborative partnership with Fairway Furniture and our commitment to staying ahead of the curve in the ever-evolving digital landscape.
£140k
Year-over-year ecommerce revenue growth
90,000
Website clicks
11.3
ROAS
9%
Cost reduction
5%
Increase in revenue
"I have no doubt that the work PHA have done with us over the past decade has driven not only improved online performance but also footfall into our stores. Ensuring that as a retail business we have the very best digital shop window is key to driving business growth – online and face-to-face - and in such a complex marketing landscape, we couldn’t do it without a digital agency like PHA."