Generative Engine Optimisation (GEO)
At PHA, we combine what machines can map with what humans can sense. We help brands tell the whole story, own the conversation, and ensure visibility wherever it matters.
We combine data with unboxed minds. That’s how we MAKE IT MATTER.
The Case for GEO
Modern PR campaigns create valuable coverage, but much of it goes uncited by AI search tools because it isn’t structured for discovery. Paywalls, missing backlinks, and unstructured content can leave your brand invisible to generative engines.
By embedding structure, conversational relevance, and citation-ready assets into every campaign, your PR efforts can:
- Maximise discoverability across AI-powered search engines
- Ensure coverage is cited and trusted by generative engines
- Deliver measurable impact beyond traditional media metrics
GEO isn’t a nice-to-have. It’s how people discover, connect and experience. It is important to use a communications agency that can see the whole picture to optimise your results.
Our Approach to GEO
Our One PHA approach unites storytelling, strategy, and AI readiness. Human insight guides structured content, ensuring every asset and channel performs in the AI search landscape.
GEO Audit
We assess where your brand and website currently appears – and where it’s missing – across AI-generated results.
Content Engineering
PR assets are adapted with clear structure, rich stats, expert quotes, and schema markup, making them discoverable and quotable.
Authority Building
We secure trusted coverage that AI tools can parse, cite, and rank, ensuring your brand leads the conversation.
Measurement & Optimisation
Citations, sentiment, and share-of-voice are tracked across generative engines, refining strategy over time to maximise impact.
What will GEO do for your brand?
Partnering with PHA ensures your brand:
- Shows up where audiences are searching, including zero-click AI results
- Amplifies PR impact by transforming earned coverage into structured, AI-ready content
- Builds authority and trust, ensuring consistent human and AI recognition
- Delivers measurable outcomes, integrating visibility, structure, and credibility
All of this is powered by unboxed thinking and an integrated communications strategy, so your communications truly break out.
Why Choose PHA
PHA is more than a PR and creative communications agency. We are a human-first partner in an AI-first world. Years of media expertise, combined with digital strategy, mean your content is engineered to perform.
Key differentiators:
- People-powered, AI-optimised: Stories created for humans, engineered for AI
- Integrated approach: GEO, SEO, and digital PR aligned to maximise reach and impact
- Measurable results: Near real-time tracking of coverage, citations, and engagement
- Future-ready by design: Balancing today’s credibility with tomorrow’s AI search landscape
PHA GEO ensures your brand cuts through complexity, tells the whole story, and gets found wherever your audiences are searching. Communications are multi-channel so your brand should be too. The PHA Group offers a unique integrated perspective to ensure investment is optimised across the full media mix – social, digital and traditional.
Take Action
Make your stories discoverable wherever your audience searches.
Talk to our GEO specialists and design a communications programme for the age of AI search.