We are delighted to announce that we have been appointed by British Rowing to handle the press office function for The British Rowing Indoor Championships, which will take place in Birmingham on 7 and 8 December.
Our initial project brief focuses on increasing awareness of the championships. It will do so via a scope of work that includes feature placement and influencer engagement, as well as case-study profiling of people taking part.
First held in 1991, The British Indoor Rowing Championships is considered the world’s biggest indoor rowing event and the largest indoor sporting event in the UK, typically attracting about 2,000 participants.
Past champions in the open category include Olympic rowing gold medalists Steve Redgrave and Matthew Pinsent.
James Lee, Events Manager at British Rowing, said: “There were so many incredible moments at last year’s British Rowing Indoor Championships and we’re looking forward to many more this year. I’m excited for us to be working with PHA to share the stories of those participants and encourage more people to get involved with indoor rowing.”
Dan Apostolos, Senior Account Director, Sport and Fitness, at The PHA Group, said: “It is fantastic to be working with British Rowing to help showcase the stories of athletic excellence across two days of jam-packed action at The British Indoor Rowing Championships.”
The appointment adds to our growing expertise in the sport, having been selected as the agency of record for both the Oxbridge Boat Race and Henley Royal Regatta during the past year.