Clarendon Fine Art
From high street to the masses: putting Clarendon Fine Art on the map as a key player in the art industry
Art galleries have typically been seen as elitist and exclusive spaces, but Clarendon Fine Art is on a mission to make purchasing art an enjoyable and accessible experience for everyone.
While Clarendon Fine Art is a key player in the art industry, previous media coverage for the brand had focused on the artists it represents rather than its galleries.
Therefore, we were briefed to put Clarendon at the heart of discussions around art & interiors, while showcasing its excellent customer service.
We delivered an all-encompassing strategy to bring this key messaging to life, positioning Clarendon as experts in the interiors space while driving awareness and encouraging footfall to its high street galleries.
Firstly, to put Clarendon Fine Art on the map among target audiences, we engaged with media titles across key regions where Clarendon’s portfolio of 90 galleries are located – promoting its regular artist events and placing business profile and ‘Day in the Life’ interviews with gallery managers.
A key priority of our activity was to highlight Clarendon’s exceptional service and unique in-gallery and home consultation services, setting the group apart from competitors.
To bring this to life in an authentic way, we partnered with relevant influencers & tastemakers on a contra-basis to capture content of receiving a bespoke consultation with one of Clarendon’s experts, viewing their selected pieces of artwork in their homes, and the final chosen pieces.
We secured partnerships with Millie Mackintosh as part of her Chelsea home renovation, Sam Faiers, and Trevor Kearney, founder of super-prime real estate agency The Private Office.
To further cement Clarendon Fine Art’s expertise in the art & interiors industry, and reach new audiences, we placed thought leadership commentary and tips & tricks for selecting artwork in key homes and interiors titles including Ideal Home, Homes & Gardens, and more.
100+
pieces of media coverage
3
high profile partnerships secured
750,000+
Views secured through influencer partnerships
14,500+
Engagements delivered through influencer partnerships
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