The Dawn
Driving awareness of The Dawn Rehab’s holistic and transformational services whilst educating the UK public on mental health and addiction through a digital first press office
The Dawn Wellness Centre and Rehab Thailand is Asia’s only internationally accredited behavioural health treatment centre.
Their treatment philosophy is based on clinical evidence that people use substances or develop mental disorders, or other maladaptive coping mechanisms, as a result of trauma and/or adverse life experiences. As a result, they address clients’ presenting and underlying issues by employing a trauma-informed, person-centred approach.
With The Dawn Rehab primarily catering to an international clientele – especially those from the UK, USA, and Australia – they wanted to strengthen their presence in the UK through an impactful digital PR campaign Which is where The PHA Group came in.
Leaning into our vast experience in the healthcare media landscape and digital PR offering, we adopted an always on media strategy identifying opportunities for The Dawn Rehab’s clinical team to share their expertise through expert commentary and thought leadership opportunities.
The effort was largely on building a presence in the online media, supportive of The Dawn Rehab’s broader marketing goals – focusing on high DA sites and securing a link through to The Dawn Rehab’s website, an important element of driving new clients to the centre.
To ensure there was a regular drumbeat of media coverage, The PHA Group utilised seasonal moments and relevant news stories, as well as trends on social media, to identify opportunities for The Dawn Rehab to be a part of these conversations.
At a time where those in the UK face long wait lists and inconsistent access to mental health services, this sustained PR campaign highlights the other options available to individuals in need of support, boosting widespread awareness of The Dawn Rehab’s services and their clinical team’s vast expertise.
100+
pieces of media coverage
82
was the average Domain Authority of online coverage
72%
of all online coverage included a link to The Dawn Rehab website
83%
As of the end of 2024, The Dawn Rehab held a significant market share of voice compared to other rehab and mental health centres in Northern Thailand in UK online media