DAZN

With a newly assembled roster of broadcast and ex-playing talent for DAZN’s first global football rights deal, we secured widespread national, digital football and trade coverage profiling the on-screen line-up, leaning into major sports broadcast names such as Conor McNamara and Kelly Somers and current & former playing talent such as John Obi Mikel, Callum Wilson and Shay Given.

Meanwhile, our team tapped into Club World Cup team legends – such as Chelsea’s John Terry – and high-profile broadcast talent such as John Obi Mikel, arranging full media days with each of them, including a London media tour with Mikel, taking him from the Global Studios for an interview with The Sports Agents, to the talkSPORT Studios for an interview with Andy Goldstein & Darren Bent via a series of in-person interviews with Chelsea FC reporters across the national and digital football press.

These in-person media days were supplemented with virtual interviews spotlighting the wider roster, including an exclusive landed with The Times covering Gareth Bale’s arrival onto the punditry team and further profiling pieces secured for the likes of Callum Wilson, Brad Friedel, Kleberson and Shay Given.

In addition to driving sign-ups and viewership of DAZN’s broadcasts, our team was also tasked with positioning DAZN as the ‘global home of football’ and highlighting the high-level technical capabilities of its production.

We secured interviews for DAZN execs with outlets such as the I and Insider Sport in which they discussed DAZN’s success in the sports streaming space and their ambitions to secure further rights within the international football landscape.

Meanwhile, we worked with DAZN and partner IMG to take a select group of journalists from the Mail Online and Broadcast Sport behind the scenes at their production HQ in Stockley Park, to learn about how the production & punditry team was assembled and how a broadcast effort on such a large scale comes together.