Social media strategy

Informed by data and insight, we look at everything from objectives and channels to audience and content, helping you to build a roadmap that will elevate your current activity and unlock new opportunities for your brand.

Our team of social experts dig deep into data and research using industry-leading tools to truly understand your audiences. We analyse what they’re talking about, who they’re engaging with, and most importantly, what they’re saying about your brand, so you get the very best out of the content you share and the channels you invest in. And we don’t just stop at your brand. We look at the wider competitor landscape to understand how they’re performing on social to understand your position in the market.

But data is only useful if you do something with it. That’s where we come in!

We help to crunch the numbers and define what good looks like by setting social KPIs and performance metrics that matter.

From here, our team work with you to create a strategic plan that levels up your performance on social media, from launching you on a new channel that makes sense, to refreshing your content strategy and introducing new trends and formats. Every suggestion is strategic and designed to not just hit KPI’s but exceed them.