Thought Leadership PR Agency

Thought Leadership PR is a key tool to build credibility, promote expertise and enhance reputation. We help organisations, entrepreneurs and subject matter experts to communicate their perspectives, influence change and spark conversations. We specialise in developing impactful thought leadership content across a range of sectors and industries. We have a long track record establishing clients as thought leaders on the issues that matter to them, ranging from macro issues like ESG through to highly complex industry trends.

Our approach to Thought Leadership PR:

As a journalist-founded agency, all of the copy that we produce is written to the highest of standards. We have experience landing long-form thought leadership PR coverage for clients in publications like The Times and The Telegraph, through to key trade titles across multiple different industries. We work hard to get to know our clients quickly, immersing ourselves in the issues that they are passionate about and getting to grips with their key messages and tone of voice.

We regularly produce Thought Leadership PR content that is underpinned by proprietary industry research. Working alongside carefully selected third-party research providers, we manage this process from end-to-end and have won a number of awards for our data-led thought leadership campaigns.

Who we work with:

We have experience working with a wide array of clients including business leaders, high-profile individuals, entrepreneurs, philanthropists, lawyers and a range of subject matter experts.

In addition to our client campaigns, we regularly produce a lot of our own thought leadership content and feature in tier one media publications.

Our recent publications include a white paper analysing the media’s evolving relationship with ESG. We also recently published a separate white paper focusing on the optimism of UK CEOs.

How we deliver impact across channels:

As well as our expertise in Thought Leadership PR, we have the breadth of experience to create content that resonates across multiple channels.

We have years of experience producing thought leadership content for platforms like LinkedIn, as well as working with our in-house SEO experts to create long-form content that supports Digital Marketing campaigns. We also work closely with our clients’ sales teams, developing content that drives media coverage as well as commercial impact.

We have an incredible Design team in-house who are able to produce everything from full white papers through to creative social assets.

"PHA has been brilliant at supporting us through multiple campaigns and an exciting period of growth for our business. Not only were they able to build and maintain momentum in the media through national interview opportunities and consistent thought leadership, but they also got to the heart of our brand’s evolving positioning. Seeing over the years how those research, content and media campaigns added value to the conversations our sales team, leaders and spokespeople were having has been a very gratifying experience and their real impact on our broader marketing and commercial efforts has been an exceptional aspect of our partnership."

Rob Gorby

Chief Commercial Officer