Fractional Marketing

Fractional Marketing services offered by PHA give you more than a single executive. We offer a service that gives access to a team allowing you to leverage the expertise and insights of a group of senior practitioners. offering an all-encompassing solution that meets the needs of you and your business. And with the back up, experience and services of a full service agency.

Accelerate your brand with strategic marketing leadership

Are you struggling to navigate the complex demands of today’s fast-paced market? Do you need expertise but do not have the right resource? Our Fractional CMOs offer senior-level strategic guidance without the full-time commitment. This unique, flexible service is designed to provide executive marketing expertise tailored to your business needs and goals. By accessing our experienced leadership team, you can drive growth, enhance brand positioning, and build the foundations for long-term success in a cost-effective way.

What is a Fractional CMO service?

Our Fractional CMO service unlocks strategic advantages that traditional agencies or individual freelancers cannot provide. Leveraging the expertise of our senior leaders, we go beyond tactical tasks to help you define, refine, and realise your broader marketing objectives.

Senior expertise on demand: Gain direct access to marketing leaders who bring a fresh and strategic perspective to your business, with decades of experience across diverse industries including FMCG, retail, ecommerce, third sector, wellness and healthcare.
Seamless collaboration with broader resources: We’re backed by a full-service agency, offering in-house resources including digital marketing, PR and creative specialists, and access to subject matter experts that allow us to address specific challenges comprehensively, without outsourcing.
Flexible engagements: We tailor solutions to meet your unique goals whether you need a strategic boost, short-term guidance, or long-term growth support, our model adapts to your needs and budget.

Explore our Fractional Marketing Services

Comprehensive, go-to-market strategies crafted to meet your business goals.

Sharpen your brand’s voice, value proposition, and market differentiation.

Drive measurable online growth through SEO, content marketing, social media, and PPC.

Proven strategies to attract, engage, and retain customers for sustained growth.

Expert leadership to enhance your internal team resources are optimised, and focused on the activity that matters most.

Data-driven insights to track marketing effectiveness and align with business objectives.

Streamline processes, optimise your tech stack, and ensure cohesive execution across your teams.

Maximise marketing ROI by strategically aligning resources and managing expenditure effectively.

Reach KOLs and create a robust fundraising strategy that provide longevity for your organisation.

Is Fractional Marketing services right for my business?

Our Fractional Marketing service is ideal for businesses at various stages of their growth, including:

Funded startups that need CMO-level guidance without a full-time commitment.
Challenger brands looking to break through to the next growth phase.
Established brands facing specific challenges, amidst change or transitional phases.
Charities & nonprofits in need of renewed donor engagement and branding strategies.

How much does hiring a Fractional CMO cost?

To suit your specific needs, we offer a range of pricing models:

Project-based fees: Clear, fixed pricing tied to defined objectives and timelines.
Day rates: For flexible, as-needed support on a time-and-materials basis.
Retainer models: Build a long-term, trusted relationship with senior marketing support over a 6 – 24 month timeframe.

Our model is designed for scalability and adaptability, ensuring you only pay for what you need, when you need it.

Driving results through proven methodologies

We bring a tested framework that has been proven through the work delivered with our clients.

This process covers every step from initial strategy to execution, providing a structured yet flexible approach to deliver results for your business. With this methodology, our Fractional CMO service can be customised as a full, comprehensive framework or as modular support tailored to your current needs.