In the world of PPC, shopping has been the focus of significant investment from search engines. Amazon, Google, and Microsoft Ads have all developed effective shopping platforms to help businesses promote their products.
To get started, we take a product feed directly from your website’s backend, which we then optimize for Comparison Shopping Services (CSS) using our feed optimization platform. This ensures your products are well-positioned to perform in the market.
We then customize your campaigns on the advertising networks to meet your business goals, using bid strategies and structural optimization to ensure your campaigns run smoothly. We also provide you with data transparency to better understand sales trends and prepare for seasonal fluctuations in product categories.
We use a combination of shopping campaign types to best suit your needs, no standardised builds, we’re not pushing to maximise your optiscore at the cost of performance.