We believe that a comprehensive content audit is the cornerstone of a successful content strategy. Our team goes above and beyond to identify market gaps and gain insights that can be used to inform advantageous strategies. By using cutting-edge techniques, we analyse trending topics, keywords, and your website’s existing content to ensure that your target audiences are receiving the most relevant content possible.
We work collaboratively with you to understand your needs and develop customised content strategies that align with your goals and objectives.
Our content auditing approach:
Identifying high-performing content
Part of our content strategy highlights the types of content and topics that resonate with the target audience, drive traffic and engagement.
Highlighting low-performing content
Identifying opportunities to optimize or update the content to improve its performance.
Analysing content pages
Highlighting topics to fill in gaps and improve search engine visibility.
Evaluate content quality
Highlighting areas where existing content can be improved or consolidated to create more comprehensive and valuable resources for the target audience.
The main goal of conducting content audits is to help you create a more effective content strategy that drives engagement, increases website traffic, and ultimately, positions you as a thought leader in the market.