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The PHA Group
117 Wardour Street,
Hammer House,
London,
W1F 0UN

0207 0251 350
info@thephagroup.com
PHA Digital Studio
Fourth Floor,
47 Dean St,
Soho,
London,
W1D 5BE

0207 0251 350
info@thephagroup.com
PHA Finance Department
117 Wardour Street,
Hammer House,
London,
W1F 0UN

0207 0251 350
info@thephagroup.com

The importance of influence

In today’s hyperconnected world, opportunities for businesses and brands to communicate with their target audiences are abundant. But generating cut-through is more challenging than ever. How can communicators make sure their messages make an impression?

At The PHA Group, we have invested in a unique piece of research to help us discover what makes a brand or business truly influential in the UK market. Working with our network of experts from across multiple sectors, PRCA accredited researchers and mathematicians as well as thousands of consumers, we have examined how to create communications that will have an impact on influence. Using this insight we have developed a mathematical formula that can be used to calculate an influence score for your brand or business.

The Influence Formula enables The PHA Group with the ability to measure influence across a region, sector or even against competitors. At a more granular level, it enables us to advise and set strategic communications goals for brands and businesses effectively to improve influence levels and analyse where they could operate more effectively. By putting insights and mathematics behind our creatives, we can be confident our campaigns will deliver you results.

We won't share your details with any third
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Expert led focus groups

Our PRCA accredited research agency Vitreous World interviewed 10 B2C and 10 B2B experts in a focus group setting.

We asked our experts how they thought businesses and brands became influential, why they were influential today, and what they thought would be important in the future.

The 12 elements of influence

Through our discussions, we determined 12 key drivers that enable UK businesses or brands to influence audiences.

As a result of these findings, we were then able to run quantitative research to determine a benchmark with the UK market.

National representative survey

We tested the 12 elements of influence with 2000 consumers and business decision makers across the UK to form a benchmark for influence.

This data enabled both PHA and Vitreous World to pull together the raw data to start constructing The Influence Formula.

Mathematical formula

Bringing both our qualitative and quantitative research together we worked with a PRCA accredited mathematician to form a formula to calculate the level of influence for a UK brand or business.

The PHA Group are now able to determine and benchmark and brand or business and provide strategic communication goals to improve their level of influence.

Get in touch to find out about your Influence score

Speak to a member of the team today

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party companies
Testimonial

"We were delighted to partner with The PHA Group to build the first influence formula. The research investigated the parameters of influence as well as the current levels of influence across UK businesses and brands."

Vitreous World