Get A Drip has fast become the UK’s leading provider of health diagnostics, longevity treatments and wellness technologies since launching in 2017. It was in 2010, however, when founder and CEO Richard Chambers first considered the idea to democratise the administration of IV Vitamin Drips after being diagnosed with type 1 diabetes on his 18th birthday. Overwhelmed by the benefits of IV treatment as a major factor in his recovery, he was inspired to set-up the business to introduce intravenous nutrition therapy and its benefits to the masses.
Since doing so, the wellness industry as a whole has seen impressive and sustained growth with the emergence of new treatments and technologies as more and more people prioritise their health and wellbeing. However, this has not come without its challenges with a clear knowledge gap hindering the perceived accessibility and ability for brands to unlock their true potential.
Consumers are understandably cautious when it comes to investing in their health and wellbeing – and so for us the initial challenge was to educate consumers on the safety, expertise and innovation behind Get A Drip’s treatments, bridging the consumer knowledge gap to drive credibility and interest among the right target audiences. Having now worked with Get A Drip for over two years, we have used a range of B2C and B2B PR tactics to achieve this.
Organising journalist trials with top tier national and consumer media contacts to nurture dedicated review style features has been key to driving brand awareness, credibility and consumer demand.
A key strand of this activity has included educating media contacts and consumers not only on the benefits of the treatments they receive, but also on regulation, highlighting that Get A Drip is registered with the Care Quality Commission (CQC) upholding the highest of medical standards, with all staff administering services GMC Registered Doctors/NMC Registered Nurses. As part of this, we worked with the Get A Drip team to curate a detailed document breaking down treatments available and corresponding scientific evidence supporting their safety and efficacy, ensuring this messaging was translated across media coverage secured.
As another fundamental tactic we have executed to further bridge the consumer knowledge gap driving credibility for Get A Drip and their services – we have both proactively and reactively put forward Get A Drip’s host of medical experts to comment on relevant and trending health and wellness topics day-to-day. From the vitamins and nutrients you might be lacking during the Winter period, to how to biohack yourself to live longer, this has contributed to position Get A Drip as a leading voice of authority and brand paving the way in the wellness sector.
Alongside our consumer work which has helped Get A Drip towards near tripling YoY revenue, we have utilised Richard’s incredible founder back story, as well as key milestones such as significant business expansion, investment, audited turnover figures and new partnerships, as further opportunities to communicate and reinforce the credibility, expertise and innovation behind the brand.
Equally important to do so with a B2B minded audience given the franchise modelled nature of Get A Drip, highlights have included a double-page feature in The Times’ highly respected business pages and online – which resulted in direct enquiries from potential franchisees and investors – as well as a suite of broader features with the likes of BBC Three Counties, WellToDo, Business Leader, What Franchise, Tech.eu, Insider Media, Retail Week, Elite Business and more.
Overall, our strategic approach has helped Get A Drip to grow its portfolio of clinics from 11 to over 30, establishing deep-rooted credibility in the wellness sector which has provided the platform for the brand to considerably expand its service offering in the last 12 months.
Now housing over 40+ treatments including the likes of Hyperbaric Oxygen Therapy, Infrared Sauna, Cryotherapy, Ozone Therapy, Photobiomodulation (PBM/Red Light Therapy), Compression Therapy, Altitude Training, Pelvic Floor Chair and more, we have delivered over 145 pieces of media coverage including across leading national, consumer and regional media – such as The Times, The Telegraph, Evening Standard, Daily Mirror, Daily Express, The Sun, iNews, Yahoo!, Get The Gloss, Women’s Health, Stylist, Harper’s Bazaar and MyLondon – to elevate the brand to now lead the way in the wellness and longevity space.
If you’d like to learn more about our work building credibility and supporting the trajectory of brands within the wellness sector, please do reach out today.