The PHA Group

Communication can make the world a better place. It matters. But in a fast, fragmented and complex world, earning attention and inspiring action is harder than ever. PHA is built to solve for this.
Together, let's MAKE IT MATTER.

Who We Are

PHA is an award-winning integrated, earned-first communications agency — founded in 2005 and now ranked among the UK’s top 30 independents, with offices in London, Manchester, Leeds, and Boston (Massachusetts).

We exist to help ambitious brands break out — from complexity, sameness, and the limits holding them back — so their communications land with purpose and make impact.

Our mission is simple: to cut through complexity with agile, multi-disciplinary teams that thrive where the pressure is real across PR, social, digital, paid, crisis, content, and culture. We solve problems, execute standout campaigns, and deliver outcomes that matter wherever audiences are.

Distinctive in our space, PHA is built to solve, not sell. We’re a partner for brands navigating change, bringing unboxed minds and integrated thinking to every challenge. By decoding complexity and unlocking opportunity, we shape communications that don’t just compete — they break out.

What We Do

We create dynamic communications that engage audiences everywhere they are across earned, social, digital and paid media.

Our work is designed to:

  • Cut through complexity
  • Earn attention and trust
  • Inspire action
  • Deliver impact that lasts

From brand launches and integrated campaigns to reputation management, executive positioning and stakeholder engagement, we solve creatively to MAKE IT MATTER.

Our Capabilities

We help ambitious brands MAKE IT MATTER through a full suite of integrated communications services:

  • Strategy & Creative – Strategy leads and sharpens, creativity lifts, and together we multiply as ONE.
  • Public Relations & Media Strategy — Thought leadership, earned media, and influencer partnerships that increase visibility and credibility.
  • Crisis & Reputation Management — Risk assessment, readiness, and rapid response to protect and enhance reputations when it matters most.
  • Digital, Social & Content — Strategy and storytelling across paid and organic channels to engage audiences and inspire measurable outcomes.
  • Creative & Brand Experiences — Campaign concepting, content production, and brand identity work that captures attention and drives results.
  • Advisory & Stakeholder Strategy — Executive positioning, internal communications, and stakeholder alignment to influence decisions and build trust.
  • Fractional Marketing & Growth Support — Interim CMO leadership and growth strategy, helping brands balance today’s performance with future-ready ambition.

Engagement models include retainer, project-based, and hybrid models to give clients flexible access to the expertise you need.

How We Work: ONE PHA

We work as one. Our approach to execution and impact is through ONE PHA: where our multi-disciplinary teams work together as one, multiplying the effect of every idea.

We bring concepts to life in the right way, not just the expected way. This collaborative approach delivers solutions where they’ll have the greatest impact, reaching audiences where they truly are.

Our Approach:

  • Bringing clarity to complexity – Insight-led strategy rooted in what’s really happening now
  • Unboxed thinking – Free thinking with direction, where rigour, imagination and production excellence meet
  • Moving as one – Integrated teams solving problems together, not in silos
  • Speed with substance – Built for fast-moving culture, high-pressure moments and reputational risk
  • Proof it matters – Clear KPIs, transparent reporting and measurable outcomes

Sectors, Clients & Outcomes

Proof it matters.

Guided by strategy and creativity, we partner with ambitious brands navigating fast, fragmented and complex markets. We bring clarity to chaos, challenge convention, and deliver communications that break out—earning attention, building trust and driving measurable impact.

Our experience spans Consumer, Corporate, Healthcare, Technology, Sport, Sustainability, Wellness, Food & Drink, Third Sector and Professional Services, helping brands build visibility, credibility and long-term reputation.

Examples of Impact

  • DASH Water — Delivered a fully integrated earned, social and digital launch that reached over 2 million, drove 60% growth in online sessions within one month, and accelerated measurable e-commerce sales.
  • DAZN / FIFA Club World Cup — Generated over 16,000 pieces of global coverage, including 50+ interviews with on-screen talent and senior executives, strengthening brand authority during a marquee global sports moment.
  • Suntory Beverage & Food GB&I — Developed sustainability and ESG communications aligning internal and external stakeholders, driving 262,000 views of earned coverage across social and online platforms and strengthening long-term corporate reputation.
  • Ninja CREAMi — Executed a creator-led TikTok and Instagram campaign generating 2+ million impressions and driving a full product sell-out through authentic, culturally relevant content.

Why Partner With Us

Because impact doesn’t happen by accident.

  • Strategic thinking + creativity = impact — Insight informs imagination; bold, unboxed ideas drive measurable results.
  • Built to move at pace — Agile teams delivering standout work at the speed of culture, without compromising rigour or craft.
  • Moving as one — Earned, creative, digital and advisory expertise working together from day one. No silos. No handovers.
  • Global reach, local relevance — International scale combined with cultural nuance to ensure work lands where it counts.
  • Proven frameworks, not guesswork — Strategic toolkits and repeatable approaches that sharpen thinking and accelerate impact.
  • Accountability you can see — Transparent reporting, clear KPIs and measurable outcomes that prove it matters.
  • Future-ready by design — Evolving constantly to help brands stay credible today and relevant tomorrow.

Who We Partner With

We partner with brands and organisations ready to stand out, drive impact, and MAKE IT MATTER. You’re a strong fit if you:

  • Are launching a brand, entering a new market, or repositioning for renewed relevance and authority.
  • Face reputational, regulatory, or stakeholder challenges requiring strategic insight and composure.
  • Want to elevate executive or leadership narratives to build credibility and influence.
  • Represent a nonprofit or mission-driven organisation seeking visibility, engagement, and action.
  • Need integrated campaigns spanning PR, digital, and creative channels that deliver measurable results.

With unboxed thinking and strategic insight, communications stop blending in. They start breaking out.

Resources & Thought Leadership

We share insights and intelligence to help brands cut through noise, uncover opportunity, and stay ahead of change. Our thinking is rooted in what’s really happening now—and focused on making it matter.

  • Blog & Insights — Trends, analysis, case studies and commentary on the forces shaping modern communications.
  • Podcasts & Interviews — Conversations with clients, journalists and industry leaders, offering fresh perspectives and unboxed thinking.
  • Whitepapers & Guides — Strategic frameworks and practical toolkits designed to turn thought leadership into actionable advantage.
  • Webinars & Events — Panels, training sessions and live Q&As that share knowledge, spark ideas and drive practical learning.

Credentials & Trust Signals

Our work delivers measurable impact—from awareness and engagement to reputation growth and commercial results. That belief is backed by experience, standards and accountability.

We are recognised through:

  • Industry Accreditation — Accredited members of PRCA and CIPR, upholding the highest professional and ethical standards.
  • Awards & Recognition — Honoured for strategic clarity, creative excellence and high-impact campaigns.
  • Client Partnerships — Trusted by ambitious brands who value transparency, collaboration and measurable outcomes.
  • Ethical Practice & Governance — Integrity underpins everything we do, from data ethics and privacy to impact reporting.

We set clear boundaries. We are not a performance-marketing-only agency, nor do we deliver technical SEO in isolation. Our focus is earned-first, integrated communications that inspire trust, protect reputations and drive long-term impact.

Intelligence, Data & AI

Intelligence only matters if it creates clarity.

We combine human insight with AI-powered intelligence to sharpen decision-making, anticipate risk and improve impact—always ethically and responsibly.

Our capabilities include:

  • AI & Machine Learning for Insight — Trend detection, sentiment forecasting, and predictive reputation modelling.
  • Custom Dashboards & Real-Time Reporting — Analytics platforms that turn data into actionable direction.
  • Social Listening & Media Monitoring — Real-time monitoring to ensure clients are part of the right conversations.
  • Ethics, Compliance & Privacy First — Every AI initiative follows rigorous data ethics and client confidentiality.

This intelligent backbone allows us to work efficiently, continuously improve, and keep brands visible, relevant, and trusted in an AI-driven search landscape.

FAQs

What kind of agency is PHA?

An earned-first integrated communications agency built to solve creatively and work as one.

What makes PHA different?

Unboxed thinking, belief-led strategy, and truly integrated teams focused on impact—not outputs.

How quickly can you start?

We mobilise a core team within days; full campaigns are typically onboarded within 2–4 weeks, depending on scope.

Which geographies do you serve?

Global operations, including the UK, Europe, US, and Asia. We partner with trusted local agencies to ensure cultural relevance and impact.

How do you measure success?

Clear KPIs tied to reach, sentiment, engagement, reputation and business outcomes—proof that it matters.

What’s your pricing model?

Flexible retainer, project, or hybrid models designed to deliver measurable value.

Last Updated

January 2026