Lucozade Energy: Meet our New Bottle
Lucozade Energy: Meet our New Bottle
We were tasked with creating engaging assets to support the launch of Lucozade Energy’s new bottle design — developed to save plastic, improve recyclability, and support the circular economy, with an annual plastic reduction of 956 tonnes.
Objective:
To communicate the positive environmental impact of the new bottle design in a clear, visually engaging way across Lucozade’s digital channels, including social, email, and e-commerce platforms.
Concept:
A 3D transformation animation visually illustrating the old bottle morphing into the new design, reinforcing the scale of plastic reduction and design improvements. We enhanced the animation with 2D graphic elements to highlight key stats and sustainability messaging.
Production:
We built a fully CGI model of the Lucozade Energy bottle, creating multiple angles to accurately showcase the new design. The transformation was brought to life through 3D animation, with the old bottle morphing seamlessly into the new, plastic-saving version. We layered 2D graphic elements onto the CGI to clearly highlight the key facts, including the 956 tonnes of plastic saved annually and enhanced recyclability. In total, we delivered two CGI-led animations and two supporting static assets.
Output:
The assets were deployed across Suntory’s social channels, email campaigns, and e-commerce platforms, delivering clear, visually impactful messaging around the bottle redesign. The creative reinforced Lucozade’s sustainability credentials and demonstrated the brand’s commitment to reducing plastic and supporting the circular economy.
Results:
- 500+ interactions on social media
- 41 pieces of media coverage
- 1 suite of assets deployed across multiple platforms, including social media, email, and e-commerce