JAECOO: Enter the Extreme

We launched Enter the Extreme, the UK partnership between JAECOO and Jurassic World Rebirth, with The PHA Group leading as creative agency. This bold, integrated campaign introduced JAECOO’s extreme capability and adventurous DNA to UK audiences in unforgettable ways.

This project involved multiple stakeholders, including Universal (UK & LA teams), IM Marketing (partnership lead), Wavemaker (media buy), Sketch Events (experiential), Outernet (activation), and Juice (Clearcast).

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Decoding complexity

Objective:

To announce JAECOO’s partnership with Jurassic World Rebirth, driving brand awareness, dealership footfall, and mass-market excitement through a multi-channel, high-impact campaign.

Concept:

We created the Enter the Extreme campaign platform, scripting the narrative, storyboarding the concept, and developing two killer key visuals to set the tone – fusing JAECOO’s boldness with Jurassic World’s cinematic legacy.

Our idea, unboxed

Production

In under two months, we delivered:

55 campaign assets across static, video, motion graphics, logos, and lock-up
Full shoot production, direction, and Universal IP integration – working with Universal’s CGI dinosaur assets, combining them seamlessly with JAECOO photography and videography
Each car was measured and positioned to scale, with lighting, shadows, and reflections meticulously rebuilt for photorealis
Statics retouched for pixel-perfect detail; video colour graded to match the Jurassic World Rebirth trailer, blending car sounds with prehistoric SFX
Video content combined Jurassic trailer footage with dramatic new scenes shot on location in Wales, edited and graded in-house

Output

1 x 30” TVC, placed with ITV2 and Channel 4, with VOD also running
Outernet takeover, including VISTA OOH screens and an immersive in-car Now Trending experience
Experiential pop-up at Alexandra Palace Jurassic World Rebirth event (28–29 June)
Dealership activations, with bespoke content and assets UK-wide (16 June – 20 August)
Social, live across Instagram, Meta, and YouTube (w/c 9 July – 28 July)
Digital suite, including banners, DOOH, and car wraps

Results

Award winning: Silver at The Drums Experiential Awards 2025
55 campaign assets delivered in under 2 months
National reach across TV, OOH, experiential, digital, and social
Set a new benchmark for JAECOO UK creative activations

JAECOO is fast becoming one of the UK’s most exciting car brands, and this campaign captured that energy. ‘Enter the Extreme’ boldly expressed the brand’s DNA through cinematic storytelling, standout design, and cultural relevance — a collaborative, boundary-pushing project with real impact.

Client lead for the Jurassic project

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