We are delighted to announce a partnership with Tang Cultural Media to support the expansion of PropellerAds into the East Asian market. The collaboration brings together three industry leaders to launch a comprehensive market entry strategy, kicking off activities in China.
PropellerAds has introduced a fully localised Chinese-language platform and established a dedicated team of native-speaking specialists as part of its regional rollout. To support this initiative, the company has engaged The PHA Group and Tang Cultural Media to deliver targeted PR campaigns aimed at building brand awareness and driving audience engagement across relevant channels.
Through this partnership, PHA will be leading on the global comms strategy and international media, with Tang Cultural Media implementing tailored media activities across target publications and social media outlets including WeChat.
Rhys Merrett, SVP at The PHA Group, commented: “We are pleased to be supporting PropellerAds’ expansion into East Asia through our partnership with Tang Cultural Media. Both companies are renowned players.
“The partnership demonstrates The PHA Group’s capability to help technology businesses navigate complex international markets and unlock new commercial opportunities. By combining global strategic oversight with localised execution, we ensure that brands entering high-growth regions can communicate effectively, build trust, and establish a strong presence.”
Austin Xie, Senior PR Consultant at Tang Cultural Media, commented: “PropellerAds’ expansion into East Asia marks an important step in connecting global advertising innovations with the fast-growing digital ecosystem in this region. Through its collaboration with The PHA Group, Tang Cultural Media is committed to delivering high-quality, localised communication strategies that help PropellerAds build trust, deepen industry recognition, and accelerate market integration. Tang Cultural Media looks forward to supporting the brand as it strengthens its presence in China and the broader Asian market.”
Julia Larionova, Head of Marketing, PropellerAds commented: “Expanding into East Asia is a big and important step for PropellerAds. Working together with PHA and Tang Cultural Media gives us a mix of strong global experience and deep understanding of the local market. We can communicate to Chinese advertisers in a way that actually resonates and reflects who we are as a company. We’re genuinely excited about this partnership and about building our presence in the region.”