Nutri Advanced
Boosting buzz for the nutritionists’ best-kept secret during a key sales period
With more than 1 in 3 Brits taking supplements daily, consumers need a brand that they can trust in a market that’s saturated with poor quality, low dosage supplements.
Nutri Advanced is a name backed by experts for over 40 years. Our mission? Make sure the brand stood out as the go-to for high-quality, high-impact supplements during a crucial sales period over Black Friday.
We knew credibility was key, so we harnessed trusted voices and expert recommendations to supercharge brand visibility. Our two-pronged approach combined high-impact podcast advertising with smart press office outreach to land Nutri Advanced in front of the right audience at the right time.
Podcast power – We secured strategic sponsorships with top-tier wellness podcasts, including Happy Place (hosted by Fearne Cotton) and The Doctor’s Kitchen (hosted by Dr. Rupy Aujla). Host-read endorsements seamlessly weaved Nutri Advanced into the conversation, spotlighting Magnesium Glycinate—a bestseller for sleep and relaxation—right in time for Black Friday. We also threw in an exclusive discount code for listeners to drive conversions.
Press office punch – We didn’t stop there. By jumping on seasonal wellness trends, we secured high-value editorial placements recommending Nutri Advanced products just as consumers were looking to invest in their health at a key time of year.
From boosting awareness to converting new customers, we delivered real impact—and made sure Nutri Advanced stayed the best-kept secret no more.
10%
Podcast advertising superseded targets
90%
Of sales came from new customers
450,000+
Podcast impressions – putting Nutri Advanced front of mind through the podcast airwaves
17
Pieces of press coverage in just two months – positioning Nutri Advanced as the expert in nutritional supplements