Ninja CREAMi
15M+
audience reached during the launch through social & media content
x1
sold out product within a week of launch
Ninja CREAMI
We were briefed to launch the Ninja CREAMI in the UK. Our aim was to build awareness, accelerate demand, and establish it as a must-have product during the peak summer season.
How we did it
We built momentum through an influencer-first strategy designed to drive both discovery and desire.
We partnered with a diverse mix of creators, challenging them to develop unique, personality-led recipes that showcased the product’s versatility. From unexpected flavour combinations to highly shareable formats, content was tailored to each creator’s audience to maximise authenticity and engagement.
This created a steady stream of entertaining, educational content that demonstrated the product in action while inspiring audiences to try it themselves.
Beyond social, we activated a hard-working press office to secure widespread coverage across national, consumer, and broadcast media.
Through reviews, features, and expert commentary, we ensured the Ninja Creami was not only highly visible but also credible and trusted across the media landscape.
How we made it matter
By combining high-performing creator content with authoritative media coverage, we embedded the Ninja Creami into summer culture.
The campaign delivered over 40 pieces of social content, reached 13.7 million people, and secured coverage across national TV and top-tier titles.
Most importantly, it drove real-world impact, with the product selling out across Ninja’s website and key retailers while continuing to generate organic content and conversation.