Online fitness is a crowded market, with the increasing popularity of celebrity fitness apps making the industry ever more competitive.
Our challenge was to generate excitement around the UK launch of Chris Hemsworth’s digital health & fitness platform, Centr – with very little access to the man himself – and to communicate its world-class offering of training and expertise to top tier national and lifestyle media.
At the same time, it was important to highlight that the platform is for people of all levels of fitness, from beginners to those with advanced levels of fitness.
Reaching a broad range of outlets – not just those outlets or pages read by fitness enthusiasts – was therefore crucial, as was tailoring our messaging for different audiences.
"Throughout their time working with Loup to promote Centr the team at PHA has used their strong media relationships to deliver an exceptionally large volume of coverage that is of consistently high quality and tailored to our key audiences and messaging priorities.
The team is extremely organised and proactive - always thinking of the next angle, feature story, or seasonal opportunity. We have valued their professionalism with both client and talent management, and completely trust them as voices for the brand amongst UK media. PHA is a great asset to the Centr team and have helped take us from an unknown new program in a crowded market to a mainstay of all key health, fitness and lifestyle media."