Emitwise

Emitwise, the leading cross-industry Scope 3 emissions management platform for enterprise companies, needed to raise its profile as a key player in the decarbonisation of complex global supply chains.

Corporate supply chains account for up to 90% of a company’s emissions. But these Scope 3 emissions are challenging to manage, let alone reduce, due to the complexity and scale of the value chain, including thousands of suppliers.

We needed to spread the word that businesses can’t manage what they don’t measure! We also had to reach a new decision-maker audience: procurement. Emitwise spotted this new stakeholder shift early, and our strategy used this evolution to put Emitwise ahead in a competitive market.

Through a combination of reputation-enhancing announcements, thought leadership, and executive profiling, we have achieved sustained coverage in national and trade publications and established Emitwise as the go-to commentator on a range of sustainability issues. These include everything from data and measurement standards to procurement and supplier engagement, greenwashing, and industry-specific pain points.

By leveraging the technical expertise of Mauro Cozzi, the Emitwise CEO and co-founder, and other members of the company’s leadership team, we delivered punchy commentary for the business on timely issues – such as regulatory changes and the role of AI in addressing climate change. The messaging and highly proactive media relations strategy gave them authority and credibility in a crowded market.

Through our targeted media outreach, we achieved significant coverage in top-tier national publications, such as the Financial Times, Raconteur, and Forbes. Plus, to reach target audiences in Emitwise’s key verticals, we secured extensive coverage in key industry titles, such as Business Green and FT’s Sustainable Views, alongside national broadcast coverage for Mauro — such as BBC 5 Live’s Wake Up to Money, a brilliant profiling opportunity.

We positioned Emitwise as the go-to solution for the world’s largest companies as they commit to reducing their carbon footprint.