Bannerflow

+36%

Increase in organic sessions

+20%

Increase in organic branded traffic

+49%

Increase in new users

Delivering a 49% increase in new website visitors for a B2B technology platform

Recognised by the Deloitte Tech 50 and Financial Times FT1000, Bannerflow is a Creative Management Platform (CMP) that allows in-house marketing teams to streamline and enhance their digital advertising.

Bannerflow approached The PHA Group to help establish themselves as thought leaders in the creative platform management sector, as well as increasing their visibility and driving organic website traffic.

Following a detailed analysis of the market, our team identified a huge opportunity for Bannerflow to get in front of their target audience through SEO enriched long-form content.

Increasing visibility and reaching niche audience groups

Leveraging in-depth trends and competitor analysis, our SEO team took on a two-fold content strategy approach. Our longer form content was focused on niche, high-intent, question-led search terms. Through a detailed content calendar, informed by market insights, audience research, seasonal trends and keyword analysis, we were able to ensure the content we curated was relevant and was generating engagement.

In addition, to broaden the volume of keywords that the brand was ranking for we reviewed and optimised their bank of existing website content, updating with helpful information and ensuring that the content met Google’s guidelines.

The results

Our content strategy successfully helped Bannerflow increase their online visibility as well as expanded their keyword landscape and helped them rank for high search volume keywords.

Through creating focused guides and blogs, we have increased their organic sessions by +36% and users have increased by +44% month on month.

The team has successfully helped the brand reach new users, with a +49% increase in new users landing on the blogs and guides which were created and repurposed.

Not only did we increase the organic traffic and organic users landing on the blog content, but we also secured a featured snippet.

The team has delivered an increase in Bannerflow’s branded traffic by +20% since launch.

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