The new year offers the perfect opportunity for brands within the vegan industry to raise awareness of their products, what they stand for as a brand and ultimately why a consumer should choose their products over those of their competitors.
The rise of Veganism isn’t just down to lifestyle choices either, it’s due to consumer necessity. The cost-of-living crisis is pushing consumers towards adopting Veganism as the cost of dairy and meat soars faster than plant-based alternatives. Given this overgrowing demand, Veganuary is a month where brands can’t afford to miss out on a slice of the pie.
2023 promises to be a real challenge for brands within the industry to place themselves ahead of their direct competitors.
So, with only a few months to go until Veganuary is upon us, what effective social media strategies can be applied to deliver results come January?
Paid social media advertising
Regardless of the industry, the benefits of a paid social strategy are endless, from being able to reach people beyond your already engaged base, to delivering commercial gain.
But for industries such as the fast-moving consumer goods sector, paid social can play a key role in helping to get the word out to consumers about new product releases, health-related benefits of said products and ultimately helping to place the brand ahead of its competitors.
The demographics data you’ll receive from your paid campaigns can also help to lay the foundations of future marketing strategies to come.
Creative social media profiling
When working in-house, it can be easy to think just about a brand’s social media platforms as those are the accounts that consumers are following. But what about the personal social media profiles of those senior figures at your company?
Statistics suggest that on LinkedIn for example, engagements generated via a personal profile can often greatly outperform those of a business page, given the closer relationship and bond that often resides with connections.
Influencer and user-generated content marketing
Whilst sourcing and approaching influencers can be a long process, Influencer gifting campaigns provide an opportunity for brands to gain exposure and increase their reach.
For NOMO Chocolate, a vegan chocolate brand that we launched to market, we secured over 150 pieces of non-paid social posts from vegan free-from influencers and helped to deliver 2.2 million impressions across social media for the brand.
As a result, we were able to increase NOMO’s online share-of-voice in the vegan free-from online community from 0% to 60%.
If you would like to find out more about how our specialist social media team could help deliver results for your vegan brand, get in touch with us today.
