What is Technical SEO?
Technical SEO looks at your website to see how it’s coded and served to your clients and customers. This involves optimising the underlying infrastructure to enhance performance. Key components of Technical SEO include mobile-friendliness, page speed, core web vitals, information architecture, and structured data.
Why is Technical SEO Important?
Optimizing your website for search engines to easily crawl and index, and providing a user-friendly navigation system, are essential components of a well-performing website. Enhancements in the way search engines such as Google and Bing analyze and present your web pages can increase their visibility and ranking for various keywords. As a result, more traffic is directed to your site, resulting in higher conversions and transactions.
How can a Technical SEO audit help your website?
Our Technical SEO audit uses industry-leading tools to crawl your website. We’ll identify any easy wins to improve performance and develop a longer term strategy for more complicated projects. Our in-depth auditing and analysis allow us to put together a personalised roadmap, prioritising tasks based on their impact.
At The PHA Group, we believe in educating and empowering our clients throughout the Technical SEO process. We offer our expertise at all stages of implementation to ensure your success.