Technical SEO

Technical SEO is all about lifting the bonnet of your website to find out what works and what could be improved. Our team of SEO specialists take a comprehensive approach to Technical SEO, conducting thorough audits to identify areas of improvement. We use data-driven insights to create tailored SEO strategies which deliver measurable results.

What is Technical SEO?

Technical SEO looks at your website to see how it’s coded and served to your clients and customers. This involves optimising the underlying infrastructure to enhance performance. Key components of Technical SEO include mobile-friendliness, page speed, core web vitals, information architecture, and structured data.

Why is Technical SEO Important?

Optimizing your website for search engines to easily crawl and index, and providing a user-friendly navigation system, are essential components of a well-performing website. Enhancements in the way search engines such as Google and Bing analyze and present your web pages can increase their visibility and ranking for various keywords. As a result, more traffic is directed to your site, resulting in higher conversions and transactions.

How can a Technical SEO audit help your website?

Our Technical SEO audit uses industry-leading tools to crawl your website. We’ll identify any easy wins to improve performance and develop a longer term strategy for more complicated projects. Our in-depth auditing and analysis allow us to put together a personalised roadmap, prioritising tasks based on their impact.

At The PHA Group, we believe in educating and empowering our clients throughout the Technical SEO process. We offer our expertise at all stages of implementation to ensure your success.

Key elements in our technical SEO audits

Page speed Performance

If your website is too slow, it can lead to a frustrating experience for users, resulting in reduced engagement and potential loss of traffic. Slow loading pages can cause users to lose interest and move on to other sites. Additionally, search engine crawlers may consider slow pages less important and choose not to rank them, further impacting your website's visibility.

Core Web Vitals

Core Web Vitals are critical components of a technical SEO audit that measure the user experience of your website. These vitals consist of various metrics, including Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). By monitoring and improving these metrics, you can enhance your website's ranking on search engine results pages, making it more visible to potential visitors.


With the rise of smartphones people are increasingly using them for searching the web. Google's mobile-first approach to indexing means that websites that are mobile-friendly tend to receive higher rankings in search results. As a result, it's crucial to have a mobile-friendly site to improve your chances of being found and ranked by Google.

Information Architecture

Effective Information Architecture ensures that your content is easily accessible through navigation or internal linking across your website. Failure to do so can result in missed opportunities for users and crawlers to discover your content. By prioritizing and prominently featuring your most important content, you increase its visibility and relevance to both users and search engine crawlers.

Structured Data

Structured Data enables you to speak to search engines in a language they understand. By implementing structured data, you help search engines to comprehend your web pages. This can potentially earn you additional SERP (Search Engine Results Page) features, such as review stars, prices, and featured snippets. These can be the deciding factor for users when selecting from their curated organic listings. By leveraging structured data, you can improve your website's visibility and attract more traffic to your site.
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