Your Local SEO
As more and more people turn to the internet to start their shopping journeys, having a strong online presence is essential for businesses, especially in their local areas. In fact, 63% of shopping experiences now begin online. If your business isn’t visible in those search results, you could be missing out on a significant number of potential customers.
What is Local SEO?
Local SEO involves optimising your website to improve your visibility and rankings in local search results, particularly in the Local Pack or Map Pack.
The Local Pack/Map Pack is a group of businesses that appear together in a map-based format and typically includes the top three local search results for a specific query. These results are largely influenced by your Google Business Profile listing and other information collected from directories and your own website.
By optimizing your local SEO, you can increase your chances of appearing in the Local Pack/Map Pack, which can lead to higher click-through rates and more traffic to your website.
Why is Local SEO important?
Better online visibility: Local SEO activity makes your business more easily discoverable
More in-store traffic: Greater local visibility brings more footfall to your bricks-and-mortar location
Local shopping boom: Post-COVID, more consumers now prefer to shop locally and support local businesses. Local SEO puts you in the mix for those opportunities
Targeted web traffic: Optimising your site for local search delivers more targeted traffic to your website which can lead to more sales
More calls: Google Business Profile optimisation can lead to enhanced Google Maps visibility. This can lead to more calls and more in-person visits
Enhanced trust levels: Reputation management builds trust in your business.
More sales: Consumers are known to use online reviews to help with decision-making when choosing a local business