Local SEO

Gone are the days we used to scan the phone book for a local plumber or electrician. A simple query on a search engine can provide people with numerous options to make an informed decision. However, if your business is not present in these search results, you risk missing out on potential customers who are actively looking for services like yours.

Your Local SEO

As more and more people turn to the internet to start their shopping journeys, having a strong online presence is essential for businesses, especially in their local areas. In fact, 63% of shopping experiences now begin online. If your business isn’t visible in those search results, you could be missing out on a significant number of potential customers.

What is Local SEO?

Local SEO involves optimising your website to improve your visibility and rankings in local search results, particularly in the Local Pack or Map Pack.

The Local Pack/Map Pack is a group of businesses that appear together in a map-based format and typically includes the top three local search results for a specific query. These results are largely influenced by your Google Business Profile listing and other information collected from directories and your own website.

By optimizing your local SEO, you can increase your chances of appearing in the Local Pack/Map Pack, which can lead to higher click-through rates and more traffic to your website.

Why is Local SEO important?

Better online visibility: Local SEO activity makes your business more easily discoverable

More in-store traffic: Greater local visibility brings more footfall to your bricks-and-mortar location

Local shopping boom: Post-COVID, more consumers now prefer to shop locally and support local businesses. Local SEO puts you in the mix for those opportunities

Targeted web traffic: Optimising your site for local search delivers more targeted traffic to your website which can lead to more sales

More calls: Google Business Profile optimisation can lead to enhanced Google Maps visibility. This can lead to more calls and more in-person visits

Enhanced trust levels: Reputation management builds trust in your business.

More sales: Consumers are known to use online reviews to help with decision-making when choosing a local business

What does a comprehensive Local SEO strategy look like?

Local Keyword Research

A solid SEO strategy begins with thorough keyword research. Identifying the search terms your target audience is using to find businesses like yours is essential. We specialise in identifying local search intent and optimizing your content accordingly. This helps to increase your visibility in search results and attract more potential customers to your website.

Competitor Research

Understanding what’s working for your competitors and where opportunity lies both on their website and with their Google Business Profiles can help inform your overarching local SEO strategy.

On Page Optimisation

We combine both keyword and competitor research with our years of honed SEO expertise to optimise your web pages for targeted local keywords.

On Page Technical Optimisation

Drawing on our expertise and years of testing and learning, we understand the technical elements required to enhance local performance. From page speed to Core Web Vitals, we take pride in our technical excellence.

Google Business Profile optimisation

One of the key elements of any local SEO strategy is to ensure your Google Business Profiles are optimised and filled out as completely as possible. No matter what your business size, we are on hand to help ensure all your GBPs are fully improved.

Citation Building

We can offer guidance on how to approach this at an enterprise level, or alternatively, we can undertake a comprehensive local citation building campaign to ensure that your NAP (Name, Address, and Phone number) is consistent across important online directories.