International SEO strategy
As with every digital campaign, having a clear and comprehensive strategy is critical to success. We have experience in launching our clients into new markets, helping to fix ill-advised strategies and identifying where opportunities lie to expand their reach.
What needs to be considered in a successful SEO strategy?
When it comes to internationalisation, there are many different approaches you can take. However, it's important to consider your existing website structure before creating international content. By taking a careful look at your current setup, we can help you determine the best approach to effectively expand your online presence and reach a global audience.
When developing an expansion strategy for your website, it's important to understand its current limitations and take them into account. This will help ensure that any changes you make won't have a negative impact on your international rankings. At the same time, it's important to maintain the current state of your website and avoid making drastic changes that could have unintended consequences.
Competitor and industry understanding
Knowing your new market’s competitive landscape and keyword visibility can help feed into your overall global SEO strategy. Local intent can vary from territory to territory, so this needs to be considered carefully.
On-page optimisations & localised intent
Language and appropriate imagery are important factors in an international SEO campaign. If you’re looking to expand into different markets, you should make sure you are appealing to the largest demographic. This includes translation considerations as well as linguistic and cultural differences in each territory.
Our International SEO experts have in-depth knowledge on a range of approaches
There are many different approaches when it comes to internationalising a website. Three of the most common ways include:
Utilising different CCTLDs (Country Coded Top Level Domains), for example using .us, .ie, .co.uk to specify which country your website should be targeting
Utilising a subdirectory structure such as yourdomain.com/uk/ or www.yourdomain.com/us/ for each territory
Utilising subdomains e.g. uk.yourdomain.com, us.yourdomain.com for each territory
Each has its own benefits and drawbacks and working out which method to follow can be daunting. That’s where our international SEO experts can step in to help guide, educate and empower you to ramp up your global SEO strategy.