Today is a milestone day as it marks the moment a vision for a new kind of digital agency has become reality: say hello to Dig & Dig.
A digital and social agency, Dig & Dig is The PHA Group’s first international agency which is headquartered in Boston, Massachusetts.
The launch of Dig & Dig follows 18 months of research and planning and marks a significant moment for The PHA Group. We couldn’t be prouder of the Dig & Dig brand which will be the first of many new agency brands to be a part of the PHA Group.
This is a significant moment in PHA’s growth; we are delighted to become a global group with expert, local networks and look forward to the opportunities that will bring.
The Dig & Dig team offer services including organic and paid social, influencer marketing, Digital PR, SEO, PPC and content marketing.
The agency is headed up by a Boston-based team of Matt Raven, Executive Vice President who will lead Dig & Dig’s day-to-day operations and will be supported by Desiree Dileso, Vice President, Head of Paid Media. Both will report to PHA’s joint Group MDs Shelley Frosdick and Stuart Skinner.
We are excited to launch with a roster of rapidly growing clients including Workstorm – a leading secure work collaboration platform for the world’s most operationally complex brands. The programs are serviced with staff from across the group’s UK and US offices working collaboratively.
With over 16 years’ experience, Raven offers expertise in digital marketing, search, and content strategy across owned, earned and paid channels. Most recently, he worked for Look Left Marketing, where he served as Vice President and Head of Digital, leading the Digital practice to create and execute strategies helping technology companies breakthrough with insight-driven integrated programs. Prior to that, Raven worked for the Boston-based agency, SHIFT Communications, where he was tasked with developing and launching SHIFT’s Optimized PR service, the industry’s first true performance-based earned media offering. Raven has developed campaigns for brands including Warby Parker, Citrix and GoDaddy. Raven is deeply ingrained in the Boston business community, speaking regularly to local students at Boston University and sharing his knowledge at local industry events like DigiMarCon New England and PRSA’s PRxNE conference.
Dileso brings over 14 years’ experience in planning, buying, and executing Paid Media campaigns. Prior to Dig & Dig, she spent over 13 years working for independent media agency, PGR Media, most recently serving as VP, Media Director, where she led end-to-end integrated channel planning from audience development and communication strategy to forecasting and reporting. She has a deep understanding of the paid media landscape having led campaigns across social, programmatic, CTV, audio, display, custom content, and outdoor. Her hands-on-keys experience coupled with strategic channel vision has helped many brands scale their investments with confidence. DiIeso has developed winning strategies for brands including Vera Bradley, StriVectin, Sheraton Hotels, Westin Hotels & Resorts, Celebrity Cruises and StriVectin amongst other spanning various industries such as CPG, finance and tech.
Dileso is actively involved in Boston’s ad community. She’s a member of Boston Interactive Media Association (BIMA) and has proudly served on the board for the past 8+ years.
To find out more about Dig & Dig, visit www.diganddig.com and read the exclusive in PR Week here.