We are delighted to announce that we have been appointed by Police Care UK to support the charity’s new strategic communication and engagement plan, through our new Fractional Marketing service offering.
Our Fractional Marketing service leverages the experience of the agency’s senior leaders to help brands to define, refine, and realise their broader marketing objectives. By providing access to a team of senior experts, the agency will now offer an all-encompassing solution that meets the needs of the client and their business.
Police Care UK – a charity for serving and veteran police officers and staff, volunteers, and their families, who have suffered any physical or psychological harm as a result of policing – have enlisted us to support with developing a refined messaging framework and communication activation plan.
The brief involves helping Police Care UK to identify who they need to be talking to, what they need to be saying, and where they need to be saying it – enabling them to develop a robust communications and engagement plan to support with objectives around fundraising, beneficiary support, and more.
Ian Vallance, Director of Fundraising and Engagement at Police Care UK, says: “At Police Care UK, we know that powerful storytelling and strategic engagement are essential to driving support and awareness for the vital work we do. Partnering with The PHA Group gives us access to senior-level expertise that will help sharpen our message, reach new audiences, and ultimately increase the impact we have on those affected by harm through policing.”
David Schulhof, Fractional Marketing lead at The PHA Group, says: “We’re proud to be partnering with Police Care UK as part of our Fractional Marketing service. The charity’s mission is incredibly important, and we’re excited to bring our strategic and creative expertise to the table to help amplify their voice, connect with key stakeholders, and support their long-term goals around engagement and growth.”