Henley Royal Regatta appoints The PHA Group

We are delighted to announce that we have been appointed by Henley Royal Regatta to handle an event management brief, including running press office functions leading up to and during the Regatta week. The remit also covers raising the profile of participating athletes.

Daniel Apostolos, Senior Account Director, who is leading on the account, said: “As one of the most famous sporting events in the world, we are delighted to be working with Henley Royal Regatta for this summer’s event, helping to showcase the stories of athletic excellence across six days of jam-packed racing action.”

Henley Royal Regatta is a rowing competition held on the River Thames by the town of Henley-on-Thames in Oxfordshire. The event has been held annually since 1839, except for the years affected by the two World Wars and the COVID-19 pandemic. The 2024 edition of the regatta takes place from 2-7 July.

Maddie Portwain, Digital Marketing Manager at Henley Royal Regatta, said: “Ahead of a much-anticipated summer of sport, the Henley Royal Regatta has become synonymous with celebrating the pinnacle of rowing alongside quintessentially British tradition.

“We are looking forward to working closely with The PHA Group to make this summer’s Henley Royal Regatta one of the best yet.”

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