IVI Fertility PR Healthcare Case Study

Positioning IVI Fertility as a leading fertility clinic and educating on the benefits of travelling to Spain for fertility treatment

For many couples and individuals across the UK, choosing where to seek assisted reproduction treatment if unable to conceive naturally is an incredibly important decision. The UK market is very crowded, with many fertility clinics vying to win patient trust.

The internationally renowned clinical group, IVI Fertility, were keen to grow their profile in the UK and educate consumers on the benefits of traveling to their clinics across Spain to carry out treatment, rather than visiting a clinic in the UK. We supported them on a two-year PR campaign with the aim of significantly increasing brand awareness and positioning them as world-class clinical leaders in the field of IVF and assisted reproductive treatment.

Our campaign was primarily focused around an ‘always on’ fully proactive press office to ensure that IVI Fertility specialists were kept front of mind within the UK media and positioned as the go-to leading experts on all things fertility based, at every opportunity.
The press office included – expert commentary, case study placement, thought leadership, responding to the news agenda, feature creation, and journalist engagement.

We also supported IVI Fertility with the release of new research projects and studies, securing impactful national newspaper coverage that cemented their position as an industry authority.

To showcase the impressive clinical facilities available to patients, we also built a press trips programme for leading UK journalists into our campaign, giving media an exclusive behind the scenes tour of either the Madrid or Valencia clinics in exchange for in-depth feature coverage.