World Water Day

Over 800 million people lack access to clean water, and 2.3 billion people do not have access to a decent toilet. It goes to show that there are still huge strides to be taken in the fight against the global water crisis.

Many businesses are doing their bit to provide clean drinking water to developing countries, and since today is World Water Day, we’ve taken a look at our three favourite challenger brands who are making significant progress towards the vision of a world with access to safe and clean water for everyone.


Every purchase of One Water, Juiced Water, Flavoured Water or One Gin, funds life-changing water projects for some of the world’s poorest communities. With projects ranging from water and sanitation programmes to community training and school feeding programmes, One are truly making a difference to this incredibly important cause.

Launched on World Water Day 2017, the alcohol branch of the business, One Gin, was born out of the desire to create exceptional spirits that make a real impact on the world. It went on to become an IWSC Gold award winning brand, and today they donate 10% of their profits to the One Foundation.

So far, the company have raised £19.3m for global clean water and sanitation projects, giving clean, safe water to 3.5 million people in the world’s poorest communities. And they show no signs of slowing down, with a mission to raise £20m by 2020.

Life Water

Life Water sells locally sourced water in the UK’s first zero-plastic cans, which are 100% recyclable, made from recycled aluminium and are BPA free. Every Life Water drink purchased funds clean water projects across the globe, through their partner charity drop4drop. Projects range from building hand pumps in Malawi to implementing an extensive restoration scheme in Mozambique, where they are fixing broken bore-wells and empowering communities to manage and maintain their projects locally and effectively.

Founded in 2005, Life Water’s mission is to make a difference wherever they can, by raising the bar of what consumers should expect from their everyday products.

Jerry Bottle

Social enterprise Jerry Bottle trades reusable water bottles for their sister organisation Waterfall Charity. Campaigning for a reusable and sustainable economy, they give 100% of their profits to fund water projects in India and Tanzania. The business model is based on encouraging people to swap out single use plastic bottles and instead purchase their stylish stainless-steel alternatives. What’s more, at the bottom of every bottle is the coordinates of the water project you have funded by buying that product. A pretty great perk if we do say so ourselves!

The money raised from water bottles funds clean water projects, including building hand pumps in West Bengal to provide clean water for hospitals on Pemba Island in Zanzibar.

It’s so important for brands like these to shout about the great work they’re doing, particularly when it ties into awareness days for third sector organisations. At The PHA Group we work with a host of charities and third sector companies. Our award-winning team has extensive experience in fundraising campaigns, crisis management, influencer engagement and more. Speak to our team today to find out how we could help you achieve your goals long term.

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