Sue Ryder

Sue Ryder offers crucial support for those approaching the end of life or living with grief. Recognising the universality of these experiences, they ensure no one faces them alone, providing tailored care and comfort.

We were challenged to design and execute a campaign to raise awareness of Sue Ryder’s bereavement services. Our response was to highlight how the five senses can trigger emotions for those who are grieving. Our objectives included building understanding of the impact of sensory triggers, raising awareness of Sue Ryder’s support services, sharing personal stories, and engaging the public through an immersive experience in Leeds.

The exhibition showcased personal items shared by people who Sue Ryder supported, and which reminded them of their loved one, each accompanied by specially designed artwork in the form of posters and leaflets. These artworks served to articulate the emotions and journeys of the individuals whose stories were featured, with some attending the event.

The artistic concept garnered widespread acclaim, drawing significant public engagement and media attention. Subsequently, the artwork influenced the visual identity of a nationwide TV commercial, demonstrating its enduring impact.

The immersive nature of the experience provided a powerful platform for sharing personal stories, resonating deeply with attendees and offering valuable insights into Sue Ryder’s bereavement services. Additionally, it enabled Sue Ryder’s social team to create compelling content to share across various platforms, thereby increasing understanding and support for those experiencing grief.