SharkNinja: Building a market leader
191M+
total potential reach across consumer, corporate and influencer activity
575+
pieces of earned media coverage across Shark, Ninja, and Shark Beauty
218+
influencer and creator content pieces across TikTok, Instagram and YouTube
300+
media, influencer and industry guests across product showcase events and activations
2
major product sell-outs
36,000
consumers engaged through experiential activation
SharkNinja: Building a market leader
When SharkNinja entered the UK market, it faced the challenge of breaking into some of the most crowded product sectors in consumer retail, from floorcare and kitchen tech to the fiercely competitive beauty and styling category. To cut through, the business needed a powerful, multi-layered communications strategy.
Launching, scaling & transforming a global house of brands
To establish SharkNinja in the UK and turn it into a category leader, we needed to build both trust and momentum.
That meant elevating the company’s corporate credibility, igniting sustained consumer conversation around two fast-growing brands, and adapting US-born product successes to resonate with UK audiences.
We also wanted the brand to show up with purpose, and leaned on SharkNinja’s work championing gender equality in STEM and celebrating diversity in the beauty industry.
The breakout moment
Our approach combined every element of consumer and corporate communications into one seamless, always-on engine. By uniting brand storytelling, corporate profiling, high-impact product PR and trade communications, we positioned SharkNinja as both a category innovator and a significant UK business success story.
We delivered standout creative campaigns for every major Shark and Ninja product launch, including launching the #ForAllHairKind platform in the UK, and an experiential pop-up at Box Park.
Each activation, whether influencer-led, online, or anchored by large-scale media events, was designed to spark cultural moments, fuel social conversation and maintain momentum throughout the year.
This fully integrated approach has helped position SharkNinja as one of the most recognised and trusted hometech brands in the UK, delivering category-leading share of voice and sustained cultural relevance across multiple sectors.
Shark: Establishing the UK’s leading floorcare brand
Ninja CREAMi: The Appliance That Broke the Internet
Ninja Foodi: Launching the UK’s first multicooker phenomenon
Ninja Foodi: A Gen Z experiential takeover at Boxpark
Shark Beauty: Bringing #ForAllHairKind to the UK
From market entrant to market leader
By unifying consumer PR, corporate storytelling, purpose-led campaigning, influencer strategy and large-scale experiences, we helped SharkNinja build a powerful brand presence in the UK, one that continues to dominate conversation, category leadership and cultural relevance.