ChargeGuru

Powering flats: Making EV charging affordable and accessible with ChargeGuru’s fully funded solution

ChargeGuru is a leading provider of electric vehicle (EV) charging solutions, dedicated to making charging accessible and affordable for everyone, particularly for residents living in flats. Their Fully Funded Solution enables apartment buildings to install EV infrastructure, supporting the transition to electric vehicles.

The goal was to raise awareness about the challenges faced by EV drivers living in flats, who often rely on costly public charging stations. On average, charging an EV at home is three times cheaper than using public stations, also offering greater convenience.

The brief sought to maximise ChargeGuru’s visibility in UK media, focusing on their Fully Funded Solution (FFS) to make home charging accessible for flat residents. The campaign aimed to generate engagement and attract new leads by combining innovative creative strategies with insightful commentary on key issues affecting the EV industry.

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Driving change: highlighting the need for accessible EV charging for flat residents through bold, creative strategies

Our campaign strategy focused on amplifying a core message: the financial and convenience advantages of at-home charging for electric vehicle (EV) drivers living in flats.

With 53% of flat residents planning to switch to EVs by 2029 and 12% already driving one, the need to address this gap in access became urgent.

To effectively communicate this message, we opted to create and project impactful animations onto iconic London buildings, ensuring maximum visibility and immediate engagement.

Our bold messaging, “Don’t overpay for EV charging when you could charge at home! FFS,” was crafted to evoke both urgency and the frustrations many EV drivers face in navigating public charging infrastructure.

Our in-house creative team developed visual concepts that captured attention in crowded urban spaces, reinforcing ChargeGuru’s position as the go-to solution for flat residents seeking affordable and accessible EV charging options.

Our PR and social teams then amplified this message. An integrated strategy was devised to raise awareness of this inequity and promote ChargeGuru’s creative response across national and trade media as well as ChargeGuru’s social channels.

Delivering impactful results: boosting ChargeGuru’s visibility and driving engagement through strategic campaign efforts

The campaign generated 19 pieces of media coverage, achieving a strong domain authority of 52. 89% of this media coverage featured quotes from ChargeGuru, and 78% included photography. The campaign significantly boosted ChargeGuru’s visibility, with the exclusive print coverage reaching a circulation of 365.9k, while further online coverage garnered 8.4m views.

The new Fully Funded Solution (FFS) landing page alone saw 2,319 views and 1,875 sessions (with an average of 38 sessions daily). Engagement on the main website saw notable growth as well. Month-on-month, page sessions increased by 10%, page views rose by 21%, and site impressions grew by 48%. Year-on-year, site impressions surged by 147%, and on-site clicks rose by 92%, reflecting the campaign’s success in driving sustained interest and interaction.

Shifting perceptions: how the campaign elevated ChargeGuru’s brand awareness and consumer engagement

In terms of perception change, the campaign led to a significant shift. Our team commissioned research with Censuswide both pre and post campaign to assess brand awareness of ChargeGuru with people living in flats in London. The number of people agreeing that ChargeGuru highlights EV charging inequities grew from 74% to 85%, and the perception of the brand as “professional” surged from 9% to 46%. Public empowerment to act on EV infrastructure also rose, from 66% to 93%, demonstrating a strong impact on consumer attitudes.

Commercially, the campaign successfully generated 55 leads, with seven from property managers and 48 from residents.

Overall, the campaign not only raised ChargeGuru’s visibility but also positioned the brand as a leader in addressing EV charging accessibility for flat residents. The results showcase increased engagement, heightened brand awareness, and a shift in public sentiment.