Well known high street and luxury brands are beginning to positively change their stance on sustainable fashion but there are several brands in which sustainability has always been at the core of their business.
By purchasing from sustainable brands, you will be reducing your carbon footprint compared to unsustainable brands. Some use only recycled materials so there is a closed supply chain and no new resources are being used up. Others use organic materials such as organic cotton which require less water, energy and don’t use chemicals in production. On top of this, many up and coming sustainable fashion companies run community and environmental projects to give back to the areas where they sustainably source their materials from.
If everyone makes a conscious effort to shift towards only buying sustainable garments and accessories, eventually those companies without sustainable fashion goals will fall behind and will be forced to adapt. Below are a number of brands worth looking at for sustainable alternatives to your typical high street and luxury brands which are not quite there – just yet.
Komodo is a British clothing brand who have been creating eco fashion for over 30 years. Their products are organic, incorporate fair trade and are high quality in order to reduce throwaways. On top of this, Komodo have supported numerous environmental and social projects in the UK and in their manufacturing countries. From sheltering London’s homeless, to building schools high in the Himalayas, and reforestation programs on the side of volcanos.
This Ukrainian brand was founded in 2011 and has become an advocate for sustainable fashion in Eastern Europe. After years of research and development, Ksenia Schnaider released its demi-denim collection, all from reworked denim. This is now the brand’s signature look. Ksenia Schnaider has become popular among A-list celebrities including the likes of Bella Hadid and Dua Lipa and is now stocked in over 70 stores worldwide! In the UK, the label can be found in Selfridges and Koibird.
View this post on InstagramUrban Cowgirl 🐎 Jeans are available to preorder on kseniaschnaider.com
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Standing for mat(t)erial and nature, MATT & NAT is a vegan accessory brand built on the principle of respecting life and nature. The company is committed to using no animal-based products and has experimented over the years with cork, rubber, cardboard and nylons. Since 2007, they have only used linings that are made from 100% plastic bottles in all their bags.
Mara Hoffman is an American label founded in 2000. It currently does not have any UK stores but is stocked in a few department stores including Selfridges and Harrods. They also ship to the UK. Mara Hoffman aims to educate society on sustainable fashion and encourage people to re-evaluate the relationship they have with clothing. The brand uses responsibly sourced organic, recycled and regenerated materials whenever possible and manufacture in a way that minimises negative impacts and ensures all people involved are treated fairly. Mara Hoffman has also teamed up with various organisations which support the communities they manufacture in, and educate society on sustainable fashion. The label is known for its on-trend designs and bold colours.
Established in 1991, People Tree is a colourful brand with patterns inspired by the V&A archives. Collections feature organic cotton, TENCEL™ Lyocell and responsible wool. These materials are then transformed into garments using traditional artisan skills such as hand weaving, hand knitting, hand embroidery and hand block printing. People Tree also creates manufacturing jobs in rural locations where employment is scarce. Their website includes details on how to care for their garments in order to make them last, again incorporating sustainability.
If you are launching a new product or would like to raise awareness of your sustainability work for your brand or business, get in touch with our Consumer PR team today to find out how we can convey your key messages to the UK media.
