Travel Tech Europe: Five companies to watch

Travel Technology Europe, Europe’s dedicated event for travel technology, is coming up in London on February 26 and 27, with many companies coming together to show off the latest innovations in the travel space. Here’s a few that we’re looking forward to seeing at the event.


Holibob is the platform that’s changing the face of tours and experiences for travellers. The company provides an innovative and independent marketplace for tours and experiences by enabling a simple, easy connection to a multitude of new retail partners ranging from independent travel agents and travel agent marketplaces to travel clubs, hotels, airlines, package holiday providers and cruise resellers. It helps travel companies increase their exposure and fill more bookings, while also helping expand travel choices for consumers.


NAVA is the app that helps people discover places and people that are unique to their city. Users can explore recommendations about their city, build and share collections of their favourite places, discover city guides and upcoming events, and ultimately plan their perfect day. All of the content on the app is hand-picked by the NAVA team, industry insiders, and local influencers. In a city like London with so much going on, we look forward to finding our new favourite hotspots!


TrustedTrip is changing the world of travel with a new generation of travel reviews. It helps businesses stay protected from fake reviews and to create better travel experiences through the content-rich review data that shows where improvements can be made. The company directly contacts consumers that have had their travel experience to ensure they collect a verified review, then each review is moderated and turned into insights for the business. It works with all types of travel, including hotels, flights, transfers, car hire, cruises and attractions, ultimately ensuring companies in the travel industry are giving consumers the best experience possible.

Upgrade Pack

Every time I go to the airport, I secretly hope the airline will surprise me with an upgrade to business, but let’s face it – it’s probably not going to happen. As an alternative though, Upgrade Pack is making it simple for anyone to upgrade their flight or hotel room so that they can have a premium travel experience for less. Its app provides exclusive real-time deals on airline and hotel upgrades that aren’t available anywhere else. Right now, it’s only available to the company’s corporate clients, who then give access to their most valuable customers or provide it as an employee perk, but my fingers are crossed that it’s open to all soon!


Anyone who’s been in a WhatsApp group chat knows that making plans with multiple people is chaos. Gamitree works with travel websites to remove this hassle by enabling on-the-spot decision making for users. When a user goes onto a travel website, Gamitree’s technology will make it easy for them to make a wish list, invite their friends, vote and discuss on options, and ultimately purchase a trip. The company hopes to expand its tech beyond travel sites as it grows, simplifying decision making in retail, education, sporting sites and more.

As keen travellers ourselves, we look forward to seeing all the companies exhibiting at Travel Technology Europe. If you’re attending and would like to meet and discuss PR, get in touch.

Get in touch with the team