Top discount sites for UK consumers

The British Retail Consortium and Mastercard have recently shared data showing a slowdown in consumer spending; a trend that is set to continue further as living costs increase. This trend has led to a wave of consumers searching for new ways to save money while still enjoying themselves.

Discount and voucher websites have traditionally been skepticized as consumers believe there is always a ‘catch’ or a hidden cost. However, the current climate is leading to a resurgence in the market with search intent rising as consumers look to spend wisely.

Today, we look at five discount and voucher businesses that have become leaders in the sector by becoming trusted platforms.


VoucherCodes was founded with the mission to make life more affordable for everyone. It is committed to helping its customers save more. Working with over 5,000 retailers and restaurants both online and in-store, VoucherCodes works hard to secure the best deals for the site, app and browser extension.

The company has a student-focused element of the site where UK students can access exclusive discounts on food, fashion, travel and more. Since launching in 2008, VoucherCodes have grown to have over eight million members who save over £57 million in 2021 collectively, being one of the most trusted and widely-used companies in the sector.


Wowcher is a fast-growing coupon site that offers a free subscription to its service which provides customers with a great selection of deals in different sectors such as home, electronics and beauty. This ‘deal a day’ website uses the power of group buying or bulk buying to get the best deals on items or experiences in the UK.

Wowcher focuses on exposing customers to items or experiences they would not consider otherwise. Even though the Christmas holidays are four months away, Wowcher launched the European Christmas market holidays with deals from £79 per person. This launch was a great way to not only increase their customer base but allow people who have had to cut down on spending to have an affordable way to enjoy a holiday this Christmas.


Quidco is a company that provides cashback shopping at over 4,500 brands. Using a simple platform which provides no hidden charges and high cashback rates, customers can get rewarded a percentage of the commission. Customers can shop at brands such as Amazon, Argos and ASOS through the Quidco website and search for cashback rates, discounts, and vouchers. These earnings can be cashed out via PayPal, bank transfer or gift cards.

As featured in national media outlets such as The Guardian and BBC, Quidco continues to be a leader in the sector by launching giveaway competitions and offering rewards for new sign-ups. Customers can always trust that their information will be safe and secure with Quidco’s platform.


Pouch is a technology company that develops tools to save online shoppers time, money and hassle. Through the free and easy-to-use platform, customers can save time by using Pouch browser extension to find and apply vouchers for their purchases.

As featured in national media outlets such as The Telegraph and Daily Mail, Pouch is trusted by over 200 thousand shoppers, customers can use Pouch’s platform at over 3,000 UK stores, including stores such as Holland & Barrett, TUI and Adidas.


TopCashback is a website that provides cashback for customers’ everyday spending. From the weekly food shop to insurance, utilities, holidays or clothes, TopCashback strives to help its customers save money in every aspect of life. With over 15 million members, the company allows customers to shop on thousands of top UK brands where they can save hundreds of pounds each year.

What stands out with TopCashback is its dedication to making ethical decisions. Through the rising trend of sustainability, this company focuses on making smart and ethical decisions through investing in sustainable companies such as Bluefield, as well as donating to charities such as Macmillan Cancer Support.

If you are a business offering discounts, vouchers and ways to help save consumers’ money and are looking for help with a PR strategy, why not get in touch with our team of PR experts today?

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